(Rosemont,
IL) February 10, 2025 - The Roofing Alliance is proud to welcome Sales
Transformation Group, based in Dallas, Texas, as its newest Service Provider
Member. Sales Transformation Group is the 203rd member to join this esteemed
group, strengthening a collective of forward-thinking leaders dedicated to
shaping and advancing the roofing industry’s future.
Sales
Transformation Group Founder & CEO Ryan Groth said, “At STG, we are
committed to helping roofing contractors thrive by providing the sales systems
and leadership training needed to drive sustainable growth. Joining the Roofing
Alliance allows us to collaborate with top industry leaders, share best
practices, and continue elevating the professionalism and success of the
roofing industry."
The Roofing
Alliance has attracted some of the best and brightest roofing professionals in
the industry, uniting them in a shared mission to drive the industry
forward. Together, they oversee and fund innovative programs and research
initiatives that shape, enhance, and propel the roofing industry in four
critical areas: education and training, technology, sustainability, and philanthropy.
“Member
participation is vital within the Roofing Alliance, and much of the
organization’s strength comes from its broad base of supportive contributors,”
said Executive Director Alison L. LaValley, CAE. “The roofing industry has a
wonderful history of generosity, and for roofing professionals who would like
to be involved in giving back and securing the future excellence of the roofing
industry, the Roofing Alliance provides the perfect opportunity to collaborate,
commit, and contribute on multiple levels.”
About Sales Transformation Group
Sales
Transformation Group (STG) empowers roofing contractors with expert coaching,
proven sales strategies, and innovative technology to help them scale their
businesses. Through structured sales training, leadership development, and
data-driven processes, they help contractors close more deals, optimize their
teams, and achieve long-term growth.
About the
Roofing Alliance
The Roofing
Alliance serves as a catalyst for innovation, bringing together a dedicated
community of over 200 roofing professionals from across the industry. With a
commitment exceeding $16 million, the Roofing Alliance funds essential research
and training initiatives fosters educational advancement through its
construction management programs and the esteemed Melvin Kruger Scholarship
Program, and leads critical workforce development initiatives. It also
recognizes outstanding contributions through the Most Valuable Player Awards
Program and champions philanthropic outreach through its impactful partnership
with Ronald McDonald House Charities®. For more information about becoming a
Roofing Alliance member, please contact Alison L. LaValley, CAE, Executive
Director, at alavalley@nrca.net.
